Prime members, ready your wallets… Amazon Prime Day’s 2026 sale dates have officially been announced for June 23 to 26. While this is earlier than the July slot that the sale event usually lands in, this year’s sale is following the pattern of last year’s by offering four days of deals.
For Prime members, this is a solid amount of time to browse through the savings Amazon has to offer. After all, this is one of the biggest sale events of the year behind Black Friday, so it’s nice to be able to take your time seeing everything the retailer has on sale.
However, it’s worth noting that those interested in participating in the sale event have to be Amazon Prime members.
If you’re curious how you can join Prime ahead of the sale event this year, a membership costs $14.99/month or $139/year. There’s also a 30-day free trial to take advantage of, though you’re only eligible for it if you’re a first-time subscriber or haven’t signed up for Amazon Prime in the last 12 months.
There’s even a Prime plan for 18 to 24-year-olds where they can try a six-month free trial, then pay $7.49/month or $69/year. If you want a greater breakdown of these plans, though, check out our rundown of Amazon Prime Membership plans and prices.
Check Out These Early Prime Day Deals
In more good news, shoppers don’t even have to wait for Prime Day to kick off to save. Amazon already has quite a few early deals available that are worth exploring, and plenty for shoppers to expect as we get closer to the sale.
We’ve gathered up some of our favorite deals so far below, and as we get closer to the sale’s start date, that selection will surely grow.
Amazon notes that Prime members can “save up to 60% off devices enabled with Alexa+,” alongside being able to save “up to 65% off select devices across Kindle, Ring, Echo, Fire TV, Blink, and eero” as well. That’s certainly not all, though.
On top of individual item deals, Amazon is also offering Prime members free Same-Day Delivery on grocery orders over $25 in most areas. It’s also offering exclusive savings at Whole Foods Market and an extra 10% off sale items there for Prime members.
Alongside that, small business storefronts are also offering early deals, and Amazon Haul is offering deals as low as $1.
There’s plenty for avid readers to enjoy as well. According to Amazon, Prime members can take advantage of “Up to 45% off Kindle Device bundles, up to 65% off print books, up to 80% off top Kindle titles, and three months free of Kindle Unlimited and Audible.” The latter two are especially nice offers to jump on during Prime Day if you haven’t yet, and likely won’t pop up again until fall sale events.
For those who utilize Prime Video, there’s also up to 50% off select rentals and purchases, and select subscriptions starting at $0.99/month. That’s a fantastic deal if you have a growing list of movies you’ve been hoping to catch up on.
Amazon also notes that traveling Prime members can enjoy, “Up to 30% off base rates with Avis and Budget, plus 10% off select Chicago hotels.” Plus, there are some sweet bonuses for Prime Visa and Prime Store Card holders (or those interested in signing up), which you can read more about on Amazon’s early Prime Day deals page.
Should You Shop Prime Day or July 4th Sales?
Considering Prime Day’s sale event lands ahead of July 4 sales this year, it’s worth taking advantage of what Amazon has in store. As mentioned earlier, it is one of the biggest sale events of the year, so there’s likely to be greater price cuts than what you’d see over the July 4 period, but that doesn’t mean you should count it out completely.
While Prime Day deals can sometimes be price-matched at other retailers, you’ll likely find a wider variety of retailers offering discounts during the July 4 sale period. So, if you’d prefer to shop deals outside of Amazon, that could be your time to search. But if you’re a Prime member curious what Amazon has on sale, Prime Day is your best bet.
Hannah Hoolihan is a freelancer who writes with the guides and commerce teams here at IGN.